1. First, read the pre-launch checklist so you get an overview of to-dos

Launching an Agent Token | Virtuals Protocol Whitepaper

2. Then read the sequence of execution for a SUCCESSFUL launch

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The choice of launching is up to you. I detail out why airdrop matters in the ‘Tokenomics’ section below.

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OPTION 1: Airdrop style — 30min to 2hours

1. Launch agent on app.virtuals.io via the “Create a New AI Agent” Button

   

2. Buy the required supply based on the tokenomics plan

3. Tell your immediate friends, investors, the people who believe in you as a team/product

4. Announce on X that you’ve launched the agent

5. Wait until agent red-pills

6. Announce on the company account, founders account, team members account that the agent has successfully red-pilled and an airdrop will be executed

7. Execute the airdrop in the meantime (can take up to ~2 hours depending on the number of addresses)

   1. A tool you can use https://drop.gaslite.org/ or https://app.sablier.com/

8. Announce that the airdrop has been fully executed

9. Follow through post-launch steps from https://whitepaper.virtuals.io/developer-documents/launching-an-agent-token

OPTION 2: No Airdrop style — 10min

1. Launch agent on app.virtuals.io via the “Create a New AI Agent” Button

   

2. Buy the required supply based on the tokenomics

3. Tell your immediate friends, investors, the people who believe in you as a team/product

4. Announce on X that you’ve launched the agent

5. Announce on the company account, founders account, team members account that the agent has successfully red-pilled

6. Follow through post-launch steps from https://whitepaper.virtuals.io/developer-documents/launching-an-agent-token

3. Then, fill up the below template

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Filling out the below is truly all you need to launch the token. If I abstract it entirely, it’s just getting the Agent Details and enough funds to deploy/buy the $agent supply on launch. Don’t worry, I answer the FAQs below too!

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Set the launch/deployment timing

Prepare the Agent details for deployment

Align Tokenomics with your team + deployer

Prepare the launch announcement posts

Done, get to launching!

Ending note from @ehwangah

I want to emphasize a few things so you are not so stressed up about this.

• The launch whether major or not doesn’t matter too much in the long run. This impacts only 10% of your entire mcap journey to $1B. And where you need to change in the future, you can. Remember the public cares about allocating capital to quality assets and you need to build in public to ‘buy’ and prove their trust over time
• Even when designing your tokenomics, I have seen so many different setups and I can tell you — there’s no right formula of getting this right because the market prefers different ‘styles’ depending on the cycle. Like in this cycle, there’s a preference for a widely distributed (aka public owns it fairly) vs insidors (VCs, KOLs, Advisors). The main point however I want to make is that this does not matter as much so long as you build in public. Why? Because price going up fixes everything and no one pays attention to this, any bag holder can justify whichever tokenomics style (memetic allocation or serious project allocation)
• Don’t worry about fund movements on chain when you do treasury management - if anything, just disclose it so people aren’t worried. Understand sometimes the movement of funds etc. needs to be done because of some security compromise or accounting management. Again, just be transparent about it. You don’t need to publish on X, your Discord or TG community works. Again, it’s about trust building

All this to say, don’t worry — if anything, you are giving life to your AI Agent project